Do you remember those personality-style quizzes most of us have taken at some point or another? (What type of friend are you? Which movie rom-com hero/heroine are you?) Well, they’ve grown up—and they’re now a brilliant, strategic way to market your business.

I’m talking about lead-generating quizzes. And if you’re a coach, creative, or entrepreneur trying to grow your list or better connect with your audience, quizzes can be a great way to make that happen!