The exact social media methods used to get thousands of preorders and orders during launch week… made specifically for creatives!
The Lifetime Launch
Your step-by-step roadmap to a successful product launch that sells before release day, on release day, and beyond.
Whether you’re an author, artist, maker, poet, photographer, musician, or other creative with a product to sell, this is for you.
It’s no secret that when selling a creative product, you need a launch plan - you can’t just wing it!
And launching a creative product, like a book, album, artwork, or handmade product IS different from a service-based business or ecommerce product!
Which is why a launch that’s designed exactly for a creative or maker like you can help you avoid common launch mistakes, save you time, and get you results (AKA… sales!) for the product you worked so hard on.
(In fact, when I launched my first book, I was shocked when just a few sales trickled in. Since learning how to actually launch a creative product, my book launches have had hundreds to thousands of preorders every time!)
But launching isn’t easy…
So if you are…
Overwhelmed by the thought of launching your creative product that you put so much work and time into
Know your product could make a big impact but you’re not sure how to get attention on it before it’s out
Tired of launching new products you’ve poured your heart into and not getting the sales you want
Then I have the solution for you!
What would it be like to have a successful launch?
If you knew what steps to take to use social media and pre-sell your product
If you knew exactly how to collaborate with others to widen your reach and find new customers for your launch
If you had social media, caption and email templates at your fingertips so you knew what to say to get your audience ready to buy
Hi, I’m Shelby!
As a bestselling author with more than 50k copies sold, a marketing strategist with nearly a decade of experience and over 5,000 students in my programs…
I created The Lifetime Launch because I believe that when we can nurture our community and get them excited to buy from us:
-our customers will stick around for a lifetime
-and our products will have a lifetime of sales ahead of them, too
What I teach in this 1-hour program is what I use myself, to get hundreds, if not thousands, of orders before and during launch week.
Learn how to use social media to launch your next creative project (like a book, album, or artwork) in the Lifetime Launch course!!
Introducing…
The Lifetime Launch
You're about to unlock access to:
5 bite-sized video modules you can get through in one hour, plus accompanying workbooks that walk you step-by-step through using social media for your launch prep, pre-launch and launch week so you are set up for a successful launch!
(No more rushing your launches, feeling unprepared and confusing your customers!)
Includes the following lessons & more:
What you need to know when setting a launch date and goals for your launch
How to use social media to warm up your audience so they are ready to buy during launch week
The can't-miss updates you need to make on social media when prepping for a launch
How to collaborate with others during your launch, including getting early reviews, media coverage and more to help you get in front of a new audience
Launching a preorder campaign (make sales BEFORE your product is even available!)
Setting up a successful launch event to build community and excitement for the new product
The post-launch process & evaluating the success of your launch so your launches continue to grow!
Plus, social media templates, email templates and more so you don’t have to start your launch from scratch!
Here’s what you’ll get instant access to today!
What to do before your launch day for more sales
In Module 1, you’ll learn:
What you need to know when setting a launch date and goals for your launch
How to use social media to warm up your audience so they are ready to buy during launch week
The can't-miss updates you need to make on social media when prepping for a launch
P.S. I even give you done-for-you launch email templates and social media templates to help you sell. Keep scrolling!
How to get more eyes on your product launch
In Module 2, you’ll learn:
How to collaborate with others during your launch, including getting early reviews, media coverage and more to help you get in front of a new audience
How to build even more hype for your product launch
In this section, you’ll master:
Launching a preorder campaign (make sales BEFORE your product is even available!)
Planning an effective virtual launch event to build community and excitement for your new product!
It’s go time! Confidently go into launch week and beyond with everything you need for success
In Modules 4 and 5, we’ll cover:
Your launch week checklist: the little actions and steps that need completed this week so you don’t miss a single sale
The post-launch process & evaluating the success of your launch so your launches continue to grow!
Done-for-you email, social media graphics, caption templates and workbooks!
You’ll unlock square and portrait personalizable Canva templates and fill-in-the-blank caption templates for your launch, as well as 5 email templates using my proven strategy for selling during launch week.
Plus, module workbooks with brainstorming questions and resources to help you master the lesson!
You can get access to all of this today for only
$37!
Bonus: 35 launch social media post ideas!
Along with everything listed above, you’ll also unlock this bonus 35 recommended social media post ideas so you always have engaging, proven content ideas for your next launch!
You may be asking, why am I the right person to help you with your launch?
Hi, I'm Shelby Leigh! I’m a bestselling writer with an audience of over 500k. I’ve self-published and traditionally published thanks to my book sales, all from organic (not paid) social media strategies!
After years of studying marketing and managing social media accounts for large brands, I've learned what it takes to grow an audience, create content that resonates with buyers, and most importantly, sell.
Now, I am proud to have helped over 4000 creatives (like authors, artists and musicians) through my courses and programs.
I created The Lifetime Launch because a strategic, thought-out launch can make a HUGE difference in the lifetime of your product’s sales.
But, I don’t want it to feel overwhelming or take up all your time.
This step-by-step video course will walk you through every step I take to launch my books and get thousands of preorders and orders!
Happiness Guarantee
I am confident in my products, so I offer a 14-day happiness guarantee.
If you don't enjoy the course and learn something new, you can request your money back in 14 days. No questions asked!
frequently asked questions
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The course contains 5 modules of professionally produced videos! Each video has a course transcript and closed captioning.
Some modules include a PDF workbook.
The email and caption templates are delivered via an editable Google Doc and the social media templates are in Canva. (You can customize them with a free Canva account!)
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You can get through the video content in just under an hour! However, I recommend taking time to pause and brainstorm and plan your next launch to really get the benefits.
Watching the videos is quick but taking action is what will help your launch be successful!
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This course is best for any creative who sells a product, like a book launch, art launch, album launch or other creative work like handmade products.
The course is based on my step-by-step launch method that's gotten me over 1000 preorders on my last two book launches, and hundreds of orders during launch week!
This course is not best for service-based businesses or selling online courses.
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Send us an email: support @ shelbyleigh.co
You’ve made it to the end!
Are you planning to launch a product soon?
Maybe you’ve been working on something new and you really want it to be successful. Or you’ve launched before and didn’t get the results you wanted.
Maybe you don’t know what it takes to launch and what all the steps laid out for you.
I truly want to help! If you have any questions or concerns about getting this course, shoot me an email and let’s see if it’s a good fit for you.
I can’t wait to see how your launch goes with the help of this course!
Ready to get started?