If your emails aren’t getting opened, you’re missing out on engaging with your audience in a place they always go: their inbox. There are a few things we can do to make sure our emails get opened and read and engaged with, so in this video, I’m sharing 4 of my favorites for writing great emails.

I’ve sold out of signed books by sending one email. On a slow sales day, I've been able to send one email to my list and get dozens of sales, completely changing the course of that week. That's the power of email marketing, and building an email list is something I wish I hadn't put off the first few years of my creative journey. Today we’re talking about the fundamentals of getting started with email marketing: the platform, the set up, the lead magnet, and more.