Welcome to the newly-improved Creative’s Content Club: where creatives come to stop guessing and start growing. Pick your marketing path, and find time-saving templates, strategy, hands-on support and feedback in the Club. I hope to see you inside!

-Your marketing mentor, Shelby

The strategy, shortcuts and support that helps authors, artists and creatives grow your income and impact — your way (even if you’re an introvert or are burnt out on marketing!).

Being a part of The Creative’s Content Club is like having

your very own marketing team!

The Club is creating big results! Check out these kind notes from our members:

Let’s talk about the real truth of being a creative:

It’s hard work to put our heart, soul, time and creativity into our work and not get the sales we had hoped.

If you’re anything like me, you’ve always dreamed of making a big impact and touching people with your work (whether you’re a writer, artist, musician, maker, or other type of creative soul!).

And quickly realized that, in order for people to fall in love with what you’ve created, they have to find it.

And for them to find it… you have to market it. Gulp.

Most creatives don’t start their businesses to become marketers…

But in today’s world, your work deserves to be seen — and that means showing up somewhere.

Whether it’s on social media, in inboxes, or through storytelling on a podcast… content marketing is how your art finds its audience.

But let’s be honest: traditional marketing advice?

It's overwhelming, often feels inauthentic, and usually assumes you want to become a full-time content machine (I bet you don’t).

You know marketing your work is essential, but we balance a lot of priorities. We don’t want to be everywhere at once, we don’t want to feel salesy, and we want to have some energy left over to create at the end of the day.

So it often feels like:

  • You’re constantly second-guessing what to post or say.

  • You get caught in the scroll trap, trying to figure it all out from random reels or trending tips.

  • You’ve started and stopped more marketing “plans” than you can count because they just didn’t feel right (or sustainable).

  • You’re spread thin trying to be on all the platforms, write emails, post, promote… and somewhere in there, actually create.

Meanwhile, everywhere you turn, people are telling you that you need to be more consistent, more strategic, more visible — but no one is showing you how to do that in a way that fits you.

And worst of all?

You’re doing all this work… and still hearing crickets.

So not only are you balancing time to work, be with family and friends, and create… you also are spending time marketing on top of everything else. 

  • Waking up already overwhelmed because you “should be marketing,” but have no clue what to post, write, or say today...

  • Spinning your wheels trying to be on every platform, burning out from doing “all the things” with little to show for it…

  • Spending a significant amount of time on marketing, leaving you with less time to work on the projects you’re passionate about (maybe even leading to creative burnout?)

  • Lacking confidence in your promo strategies (it all feels so salesy and awkward, and if you’re introverted… your worst nightmare!) and wonder if you’re wasting your time

  • Inconsistent income from your creative work, making it difficult to sustain the work you’re putting in

  • Balancing all of that, you might even be feeling isolated and alone, with a lack of support for your marketing efforts (How do you know if your marketing is even working? And when is it time to give up and move onto something else?)

You want to make more impact and income from your work, buuuuut:

Marketing is hard to figure out. If it were easy, we’d all be making the impact and income we desire. Luckily, there’s a simpler path.

As a creative myself, and marketing expert with nearly 10 years’ experience, an audience of 500k+, and 60k+ of my own books sold, I’ve been fortunate enough to work with many creatives (over 8000 have been through my marketing courses and coaching!) and help with their challenges. 

Maybe you’re experiencing some of these challenges as well?

Like…

What if there was a marketing membership that didn’t force you into a one-size-fits-all strategy?

What if you could choose a content marketing path that felt good, fit your strengths, and actually worked?

Knowing all of these challenges led to me make The Creative’s Content Club, a community that is

tailor-made for creatives like you.

No, really. I know creatives need special support to sell their work (did you know some of the biggest names in marketing have said selling books, art and products at $25 is actually HARDER than selling $1000 courses and programs?!).

Because here’s the truth:

As creatives, a lot of traditional advice doesn’t work for us.

It takes a special strategy and messaging to get our products seen and sold, and as many creatives are introverts (me too!), it can feel really uncomfortable to market your work.

But learning to confidently share your work in a way that feels good is the answer to:

  • attracting more dream customers

  • making consistent sales

  • and finally feeling like the marketing side of your business isn’t sucking your soul.

My approach is different: here’s why.

I’ve been specializing in, studying, and LIVING this strategy for a decade, selling over 60k books in just the last 5 years, and helping over 8000 students in my programs. 

And I want you to know there’s a path for you: that feels good, doable, and aligned with your energy.

Because everyone’s telling us creatives that we HAVE to be using this platform, or dancing here, or posting 5 times a day… and I’m here to tell you: we don’t have to do any of that.

First we start with a foundation: No matter which path you take, you’ll start with the essential stuff most people skip: brand clarity, audience alignment, and the 3-pillar Simplified Solution that attracts your target customers.

Then, I help you to pick a marketing path that's sustainable: you choose what fits you, and I’ll show you the roadmap to run with it.

And then? I give you everything else you need to show up with ease and confidence:

The shortcuts and done-for-you templates. The support to get your questions answered. Personalized feedback on the work you’re doing so you can pivot, make changes, and get on the right track fast.

Plus, you’ll be in a community with hundreds of creatives like you, because trying to market your work alone, and stay consistent, is exhausting.

Because imagine how your life and impact could be different if you had the support, resources and training needed to:

  • SAVE so much time and show up with ease… Starting every month with a clear plan, plug-and-play content, and tools designed specifically for creatives like you.

  • BOOST your confidence and focus, by choosing a clear marketing path that fits you and your strengths — and seeing steady growth, connection, and sales from that aligned focus.

  • INCREASE your results, because now you’ve got the proven strategy, shortcuts and support you’ve been looking for.

  • GET YOUR TIME BACK to work on your creative passions, pursue new hobbies or spend time with family

  • BUILD long-term recognition and loyalty from your customers by creating a consistent brand across your marketing

No more wondering “What am I doing wrong?”

It’s time to market your magic with clarity, creativity, and joy — on your terms.

Introducing The Creative’s Content Club:

Clarity. Confidence. Compounding momentum.

A cozy, zero-fluff, time-saving marketing membership made for authors, artists and creatives who want to make an impact and income (even if you’re introverted!) with more clarity, confidence, and ease, and without burnout or going it alone.

Here’s what you get access to every single month as a member, all designed to help you confidently show up and sell your creative work in a way that feels aligned, intentional, and doable.

Because this Club isn’t about doing more. It’s about doing what works, your way.

(Member favorite!)

Monthly Marketing Plans: Easy Button Resources to Help You Execute with Ease

It’s never been this easy to stay consistent, build connections and make sales.

Every month, you’ll get a fresh drop of done-for-you content and tools, no matter what path you’re on:

  • Social media plans: Get a full, professionally designed pack of done-for-you social media assets, with graphics and video templates, fill-in-the-blank caption templates, trending sounds, and a holiday and engagement calendar to guide your actions for that month

  • Email marketing plans: With weekly fill-in-the-blank, email templates that make sending regular emails to your list take minutes instead of hours, while still sounding authentic to your voice and vibe

  • Podcast marketing plan: With swipe copy for pitch emails, guest host outreach, and more to make guesting on podcasts or starting your own podcast easy breezy (and not as scary as it sounds for the introverts reading this, I promise)!

New lessons coming May 12!

Setting Your Strategy: Create a Strong Brand and Message that Feels Like You and Resonates Deeply with Your Target Customers

Inside Setting Your Strategy, I’ll help you to transform your online presence (whether you’re starting from scratch or have been doing this for years) from feeling lost in the noise to standing out and cultivating a fan base eager to buy your creative work - all in an authentic way, free of over-the-top self-promotion.

Before you pick your path, start here to build a strong base. Inside, you’ll learn:

  • Define your brand, audience, and message with clarity

  • Align your voice and visuals to attract your dream customers

  • Learn Shelby’s proven 3-pillar Simplified Solution and walk away with a foundation that makes any content marketing method work better

These paths are dropping May 12!

Pick Your Path to Creative, Consistent Marketing that Fits Your Strengths

There’s a proven roadmap inside the Club waiting for you.

Next, we’ll show you each of the 3 paths, so you can pick one that excites you, and we’ll help you shape your action plan, teach you the strategy and hand you the shortcuts to make implementing this so much easier.  

Here’s a sneak peek of the paths inside the Creative’s Content Club!

And the best part? You don’t have to pick just one.

Start with the path that calls to you most — and explore the others as your confidence and capacity grow. The Club is here to meet you where you’re at… and grow with you.

🌿Social Media Success Path

A full, start-to-finish roadmap to build and grow your presence on social. Confidently show up and sell on social, without spending all day online.

  • Choose your platforms and set up your profile to actually convert.

  • Define your content pillars and plan content that reflects your voice and values.

  • Plan your content, learn about hashtags & keywords to get visible, write captions that convert and more.

  • Walk away knowing what to say, where to say it, and how to make it resonate.

  • Remember: You ALSO get monthly time-saving shortcuts with plug-and-play templates, captions, audios and more.

💌 Email Marketing Success Path

Grow a list of true fans and ready-to-buy customers — and learn what to say to them with simple, effective email marketing.

  • Learn how to start your email list with foundational tools and lessons

  • Lead magnet strategies and how to grow your list in a way that feels organic and aligned (with and without social media!)

  • What to send, when to send it, and how to drive engagement and sales

  • Don’t forget: You also get 4 done-for-you email templates every single month, so your inbox stays warm and your sales stay consistent.

🎙️ Podcasting Success Path

Use your voice (literally) to expand your reach and build expert-level trust.

  • Learn how to pitch and land guest spots on aligned podcasts to share your story and reach new audiences.

  • Prep like a pro for interviews so you sound polished, clear, and compelling.

  • OR start your own podcast — and get the tools, templates, and support to launch with confidence.

  • And remember: You’ll get your hands on pitch templates and swipe copy to simplify the entire process, whether you choose to guest on other people’s podcasts, start your own, or both!

Your Marketing Guide: Think of me as the marketing agency in your back pocket, and get answers in real time

Get the marketing support, coaching, and feedback you need to take your creative biz to the next level.

Ask marketing questions anytime in our private community group and you’ll get an answer from me (Shelby, bestselling author and creative business owner with over 60,000 sales) every Tuesday-Thursday.

Plus, you’ll get:

  • Content Compass Sessions: Monthly opportunities to submit your content for a personalized review and feedback so you can continue improving and gaining confidence in your marketing.

  • Ask & Align Sessions: Something got you stuck? Keep building momentum, clarity and confidence with our live, monthly Q&As (yes, you can finally stop googling your marketing questions that leave you more confused than before!)

Want me to review your social media post, email or podcast pitch? Send it through in our monthly Content Compass Sessions! Want feedback on your branding or messaging? Let’s do it! Have a question after watching a lesson in the Club? Ask away! That’s what I’m here for.

Finally Get Support That Gets You (and Your Creative Brain)

Find community, networking and collaboration in our private FB community, just for Club members.

There is truly nothing like being surrounded by other creatives, working toward similar goals, but all bringing a unique experience to the table.

Inside the private community, you can:

  • Meet and connect with other creatives and find collaboration opportunities

  • Ask questions, celebrate, vent and get support from not only Shelby but also a worldwide community of creatives like you!

Yes, all of this is inside the club!

And all that’s missing is… you!

But wait… you get these bonuses, too!

BONUS MASTERCLASS LIBRARY: Scale your results with a full Facebook Ads course, PR class, website design class, and more in our masterclass library.

I (Shelby) am passionate about making sure the club is well-rounded and offers different perspectives, which is why you can request any marketing topic you want to learn, and if enough members want it and it’s not a topic within my expertise, I’ll hire an industry expert to teach you.

This means you’re not only getting Shelby as your marketing coach in the club but you’re also learning from a variety of creative marketing experts.

Already available in the club:

  • A full Facebook Ads course to help you get set up with running Facebook ads, what creative works well, and more

  • Creating and designing an engaging website

  • Pinterest marketing for creatives

  • Law, copyright and IP with an expert lawyer!

  • PR masterclass to get featured in the media

  • And more!

BONUS TEMPLATES LIBRARY: For even more shortcuts and time-saving templates for email and social media!

As a bonus, I (Shelby) love to add templates to the Club to make your life even easier!

Already available in the club:

  • Black Friday and holiday sale email and social media templates to make extra income in the highest sales period of the year!

  • Welcome sequence email templates to nurture your email list

  • Instagram & Facebook Stories pack and posting schedule

  • And more!

Ready to join The Creative’s Content Club?

Transform your passion into profit with expert guidance and time-saving templates, support, and more inside to help you grow your income and impact.

✅Full access to all three success paths — Social Media, Email, and Podcasting
✅Plug-and-play content delivered monthly
✅A supportive community of creatives
✅Expert coaching and guidance
✅All the templates, trainings, and resources you need to finally market your magic with ease

Monthly plan: unlock everything for only

$37 per month!

  • Includes everything (monthly content plans, success paths, private Facebook group for community support, live Q&As and content compass sessions with Shelby, bonus template bank and masterclass library)

  • Cancel anytime, stay as long as it’s supporting you

Annual plan: Get 2 months free! Unlock everything for only

$370 per year!

  • Includes everything in the monthly plan, plus:

  • Get 2 months free (averages to about $31/month!)

  • Commit to your growth and results (that’s 12 months of content done-for-you, and 12 months of support and accountability!)

Pricing is in USD. Your price will never go up for as long as you continue your membership! Cancel anytime, no questions asked. Plus, I guarantee you’ll find value in the club - if for some reason you change your mind, the club has a 7-day happiness, no risk guarantee.

ABOUT ME & THE SUPPORT YOU’LL GET IN THE CLUB

Hi, I’m Shelby! I’m an introverted poetry lover, 3x bestselling author with over 60k copies sold, marketing expert with >8 years experience, and I love teaching marketing to other creatives. (In fact, >8000 creatives have been through my marketing courses and programs!)

Here are my marketing values, which I think will give you a good sense of who I am:

1. Steady growth = long-term results

You won’t learn how to make a thousand sales by tomorrow, and I don’t believe in get-rich-quick schemes. Instead, you’ll learn how to grow steadily and consistently over time, with fans and followers that stay with you over time, too.

2. Being yourself (in all your creative glory) is encouraged

Authenticity is key to marketing. You’re encouraged to think about who you are, what you’re passionate about, and share that in a way that feels good to you.

3. Marketing can be fun (and shouldn't feel icky)

The greatest feedback I’m told is that I’ve made marketing feel fun, finally. It shouldn’t be overwhelming, take up all your time, and it should allow you to make income and impact so you can get back to doing the creative work you love most.

Let’s recap everything you get when you become a member today!

  1. Monthly Content Plans: your easy-button, time-saving shortcuts and templates for social media, email and podcasting, new every month (value: $397)

  2. The Social Media Success Path (value: $297)

  3. The Email Marketing Success Path (value: $297)

  4. The Podcasting Success Path (value: $297)

  5. Access to marketing coaching from Shelby and support in our club’s private group (value: $395)

  6. Content Compass audits and live Q&As monthly (value: $195 per month)

  7. An elective masterclass library with classes on Pinterest marketing, Website design, a full Facebook Ads course and more (value: $500)

  8. BONUS template library with additional shortcuts for your business and marketing

  9. You are locking in your rate and it will never go up while you’re a member!

  10. BONUS: Club members get exclusive gifts and discounts when Marketing by Shelby launches new offers

7-day Happiness Risk-Free Guarantee

I am confident you will love the club resources, templates and support to help you grow your impact and income, but if you join the club and decide it’s not for you within 7 days, you can cancel and receive a full refund.

This way, you know you can join with no risk involved and make sure it’s a good fit for you!

 FAQs

  • Absolutely! As long as you can understand and speak English (which is the language all program materials are delivered in), you can use the templates, tools, classes and social media path to grow your creative business!

    The livestream Q&As and content audits are streamed and saved as recordings in the FB group, so even if you can’t make it live, you will have access to everything you need.

  • The Creative’s Content Club was built with creatives in mind, including but not limited to:

    Authors, artists, musicians, poets, writers, singers, photographers, makers and more.

    Whether you’re already selling products and want to improve your marketing, or you will be in the next 6-12 months and want to set yourself up for success, the Club is the space for you!

    The template packs are designed with you in mind (creatives selling a product they made, like books, art, handmade goods, albums, prints, etc.!), so that you can easily personalize and post/send, cutting your marketing time in half while helping increase your marketing confidence and clarity.

  • The price is locked in for you when you join! So although the price will go up for new members in the future, yours will always be locked in for as long as you stay a member.

    For monthly plans, the day you are charged is the same day you checkout each month. So if you become a member on Jan 18, your next payment would be Feb 18, and so on (if you join on the 31st, not every month has 31 days, so the next month it will be the 30th, etc).

    The same applies to annual payments, except you are only charged once per year.

    You can cancel your plan anytime.

  • Here’s my honest answer!

    1. One of my core values is accessible and affordable marketing solutions. That’s the main reason I started this company.

    2. By offering this Club at a lower cost, I’m able to help more people than I can doing 1:1 work at a higher price point. I find mentoring others on their marketing very fulfilling. This Club allows me to do that.

    3. Selfishly, I love to hear from my community that my program’s value far exceeds the cost. :)

  • ALL lessons, masterclasses, replays and Facebook group are always available to you as long as you’re a current member.

    The template plans drop the week before a new month, and replace the previous month’s content. You can save the month’s templates and calendar to use them (and reuse them!) for as long as you’d like. So even if you’re busy one month and don’t get to it, they’re still yours to keep!

  • Short answer: The Club is an entirely different space with its own curriculum!

    The Club is the only place to get support and feedback from Shelby and other students, and it’s a space to learn about marketing as a whole: branding, messaging, and growing your community and sales through 3 different marketing pathways.

    Inside the Club, you get a private community space, access to Shelby to ask marketing questions, live Q&As, content compass feedback sessions each month, as well as fresh content plans each month.

    Because the Club has its own curriculum and hands-on support, our other courses are not included in your membership.

  • Please send an email to support@shelbyleigh.co and I’ll be happy to help!

A final note from me

Hey! You made it to the end which shows curiosity and persistence - two traits that are so needed when it comes to marketing! :)

You might be unsure about joining because the thought of marketing and putting yourself out there is anxiety-inducing, or maybe you’re hoping that your fairy godmother will appear out of thin air and say, “Don’t worry - I’ll take over your marketing from here!”

Buuuuuuut, the thing is (besides the fact that we’re not in a fairytale), marketing isn’t going away.

And I strongly believe that the creative person reading this is so much better off learning how to effectively market their products versus handing it to someone else (who doesn’t have the passion and in-depth knowledge of your work that you do aaaaand… can be really expensive).

Inside The Creative’s Content Club, you’re getting your own marketing team: it’s like having a marketing manager, strategist, designer and copywriter all in one.

The average price to hire a 1:1 marketing coach or strategist starts at $500+ per month, but with the Club, you can get an entire 12 months of marketing support and content for less than that!

I really hope to see you inside the club!