Everything you need to write emails that sell, now with two BRAND-NEW tools: the Email Template Generator and the Subject Line + Preview Text Generator!
Authors, artists & makers: you never have to wonder what to write in your emails again.
Inside Emails That Make Sales, find everything you need to go from "I don't know what to say" to hitting send with confidence: done-for-you email templates, proven subject line formulas, and brand new tools that personalize your emails to your voice.
*Made specifically for creatives who want to connect authentically, show up consistently, and sell their work without it ever feeling salesy.
Does this sound familiar?
You know you should be emailing your list. But knowing and doing are two very different things, especially when you open a blank draft and have absolutely no idea where to start.
So you stare at the cursor. Type something. Delete it. Type it again. Wonder if you sound too pushy, too awkward, too much, OR just plain boring.
So you close the tab. Tell yourself you'll come back to it later. Except later never comes.
And in the meantime:
Your list goes cold
The guilt builds every time you think about it
And every week you don't show up makes it feel even harder to come back
Whether you've been ghosting your list for months or you haven't even started one yet, that feeling of "I just don't know what to say" is exactly what's keeping you stuck.
But here's the truth: you don't have a writing problem. You don't have a creativity problem. You just never had a plan that was built for creatives like YOU.
Here’s some good news: You don’t need to be a marketing expert to write emails that sell.
Here's what changes when you finally know what to say:
Email is one of the only marketing tools you actually own. No algorithm deciding who sees your posts. No platform changes overnight. Just your words, going directly to the people who chose to hear from you.
And here's what most creatives don't realize: You don't need a massive list to see results. You just need to know what to say to the people already on it.
Because when you do?
You show up consistently, without the dread
You stop second-guessing every subject line
You make sales from a single email
You get replies from readers and customers telling you how much your work means to them, and that feeling never gets old
The only thing standing between you and this? Knowing what to say.
So let me ask you something.
👉 What if sending emails actually felt good?
👉 What if you woke up on send day feeling excited instead of dreading it?
👉What if writing an email took less than an hour instead of a week — because you knew exactly what to say, in exactly your voice?
👉 What if your inbox started filling up with replies from customers telling you how much your work means to them?
It sounds simple because it is, when you finally have a plan that fits the way you think and create.
Most email advice out there was designed for corporate brands and service businesses. NOT for the author who pours their soul into every book. NOT for the artist who makes things with their hands. NOT for the maker who built something beautiful from scratch and wants the right people to find it.
Emails That Make Sales was made for YOU.
And I mean that personally — because I'm one of you. I'm a poet and an author. Someone who spent years making things she loved and dreading the moment it was time to talk about them in an email. I know exactly what it feels like to stare at a blank draft and wonder if anything you write will ever sound right.
I've been exactly where you are.
For years, I avoided email entirely. It felt impersonal, overwhelming, and not made for someone like me. I'm a poet and an introvert. The last thing I wanted was to sound like a corporate newsletter in someone's inbox.
But when I finally found a way to approach email that felt aligned and felt like me, everything changed. Even with a small list, I started selling out my signed book releases through email alone.
No ads. No big budget.
Just the right words, sent to the right people, in a voice that was genuinely mine.
I realized I didn't need a huge list or a perfect strategy. I just needed a plan that felt like me. And once I had that? My open rates climbed well above the industry average — because when emails feel authentic and human, people actually want to read them.
That's when I knew other creatives needed this too.
So I built the CONNECT Framework — a simple, step-by-step approach to email marketing designed specifically for creatives who want to show up consistently, connect authentically, and sell without ever feeling pushy or salesy.
This course is everything I wish I had when I was staring at a blank draft, hiding from my inbox, and wondering if email marketing was just not for me. It is.
And now? I’m handing it to you.
I've helped over 10,000 creatives through my courses, membership, and coaching. I've sold more than 60,000 books through organic social and email. And my students have launched bestselling products, made their first sales, and finally stopped dreading their marketing.
So imagine how it will feel…
Opening your inbox to replies from people who genuinely loved your email. Sitting down to write and knowing exactly what to say — no second-guessing, no deleting and starting over.
Sending one thoughtful email and watching it turn into clicks, conversations, and sales.
😅 Going from this:
Guilt because your list hasn't heard from you in weeks
Drafts that get scrapped because they just don't sound like you
Wondering if your emails even matter because nobody's opening or replying
🤩 To this:
Writing emails in under an hour because you have a clear plan and templates ready to go
Sharing your work with pride, knowing every word sounds authentically like you
Real engagement — opens, replies, and sales from people who actually care
Because your work deserves to be seen. Your words deserve to be heard. And your audience deserves to hear from you.
Let's make that happen.
You’re invited to:
Emails That Make Sales
The step-by-step solution that gives you the words, the templates, and the confidence to finally write emails that sound like you—and make sales.
Inside, you'll learn how to:
Start or revive your email list
Write emails that build trust and connection
Sell your work with confidence (and without feeling weird about it!)
Finally feel excited to send emails instead of dreading them
You DON’T need a huge list.
You DON’T need perfect writing skills.
You just need a framework that works—and one that feels like you.
This is the course I wish I had when I felt invisible in my inbox, unsure of how to share my work, and just wanted someone to tell me what to say.
Let me show you how 👇
Here’s what you’ll get immediate access to today:
(Everything you need to go from “I don’t know what to say” to “I can’t wait to hit send!”)
Save Hours Writing Emails with 20 Plug-and-Play Weekly Email Templates
...plus, a Shelby-trained marketing generator that fills them in for YOU!
Think you’re still going to be staring at a blank screen after this course?
Heck, no! This isn’t just a course with lessons. I’m giving you the templates, frameworks, and swipe files to implement everything you learn.
No more writing emails from scratch. You’ll get a swipeable library of proven newsletter and sales email templates designed specifically for creatives, so you can build momentum immediately and stop staring at a blank screen.
Write your emails faster, sound like yourself, and get more done.
⭐ [NEW] Meet Your Custom Email Generator
Enter your details once, and watch all 20 templates fill with copy that actually sounds like you. No blank-page paralysis, no second-guessing. Just open it, tweak to your liking, and hit send.
A free Claude account is needed to use this tool!
Subject Line Strategies & Templates That Get Your Emails Opened
…(because if they’re not getting opened, you’re not making sales!)
Stop guessing. Start getting opens.
I’ll show you my favorite subject line formulas (that don’t sound spammy or fake) and how to make people want to read what you send.
Using the latest research and studies on subject lines and email open rates, you’ll get over 20 subject lines to pick from for your next email.
…And then? Our Shelby-trained marketing generator does the heavy lifting for YOU!
⭐ [NEW] Meet the Subject Line & Preview Text Generator!
You've learned my favorite subject line formulas. But now it's time to put them to work for YOUR emails, and that's exactly what this generator does!
Inside Emails That Make Sales, you'll learn the exact formulas that get emails opened. Even better? This tool puts those formulas to work for YOU instantly — writing subject lines and preview text for every email you send.
No more rewriting the same line ten times. No more second-guessing what'll land. Just hit "send," knowing your email will get opened.
Starting Your Email List Fast (Even From Zero)
Does the thought of figuring out how to set up your list, pick a platform, and welcome your first subscribers stress you out?
No worries! This first module has everything you need to get started. I’ll walk you through picking your platform, setting up your opt-in form, and sending your first welcome email—without the tech stress.
Craft and plan great emails with step-by-step guidance so you know exactly how and what topics to write about!
You’ll learn my signature, step-by-step method, called the CONNECT framework, for writing emails that get opened, get your readers excited, connect deeply with your audience, and naturally lead to sales, without the ick!
After going through this module, you’ll feel confident about:
7 things every email needs (I walk you through this step-by-step and give you templates and frameworks to help you implement!)
Plus, the 3 pillars of content you should be including in your emails to connect and convert your subscribers!
Call-to-Action Vault to Get Your Audience Clicking and Buying Your Products
…(without feeling pushy or salesy!)
So, you’ve written a great email due to our frameworks and templates, and gotten your emails opened with our subject lines… but how do you actually get people clicking?
It all comes down to how you phrase your Call-to-Action! You’ll get 25+ CTA ideas and the latest research on how to phrase your Calls-To-Action to get more clicks in your emails.
(And those clicks are how we get people seeing your offer and buying!)
Get all of this today (+ bonuses) for a One-Time Payment of
only $37 USD!
Instant access to the full course (the lessons are bite-sized and include closed captioning and transcripts)
Learn how to start your list and what to say in your emails
All templates, trainings & frameworks (20+ plug-and-play templates, subject lines & CTA vault, and more)
Custom email newsletter generator
Subject line generator
Bonuses including your first 5 emails - done for you
Go at your own pace
Ready to finally feel confident sending emails that sell?
Instant access. One-time payment backed by my 14-day happiness guarantee.
💛 14-Day Happiness Guarantee
I'm confident this is exactly the support you need to master email marketing and start seeing results. But just in case, there's zero risk in saying yes today.
If you don't love it (or feel like you've learned something new!) just let me know within 14 days, and I'll refund you. No questions asked.
Plus, you’ll get these bonuses to make emails even easier!
BONUS: The First 5 Emails You Need to Send!
Overwhelmed about where to begin? I’ve mapped out your welcome sequence for you.
Learn exactly what to say in your first (or next) 5 emails so you can make a strong first impression, build trust, and set the tone for a relationship that leads to sales down the line—no more blank screen, just real connection (and sales) from the start.
Plus, we’ll cover engaging content ideas to get your audience replying and clicking.
BONUS: Hit Send with Confidence!
In our 5-minute mindset trainings, you’ll get quick, powerful tips to help you overcome the blocks that keep creatives stuck: imposter syndrome, fear of unsubscribes, perfectionism, and more.
Feel stuck? You’re not alone. These bite-sized video pep talks help you move through perfectionism, imposter syndrome, unsubscribes, and “what if no one clicks?” spirals—so you can actually hit send with confidence.
I’ve been where you are.
Hi, I'm Shelby Leigh, a poet, author, and owner of Marketing by Shelby! I know what it’s like to feel overwhelmed by email marketing. For a long time, I avoided it completely. It felt too corporate, too confusing, or just not for someone like me. I didn’t see myself, or my voice, reflected in most email advice out there.
But once I found an aligned, creative way to show up through email? Everything changed.
Even with a small list, I started selling out my signed book releases just through email. I realized I didn’t need to be perfect—I just needed a plan that felt like me.
And now? I’ve helped over 8,000 creatives through my courses, membership, and coaching. I’ve sold more than 60,000 books, mostly through organic social and email. My students have launched bestsellers, made their first 500 sales, and finally stopped dreading their marketing.
I created Emails That Make Sales because I believe your words deserve to be heard—and your work deserves to be supported.
You don’t need to become a marketer. You just need the tools to communicate your magic—clearly, confidently, and creatively.
Let’s make email feel like a natural extension of your art and storytelling.
My students are saying:
“Already increased my open rates by 10%”
“Saved me so many hours of time when writing my emails”
“I had no idea where to start… I LOVED this course”
“Clear, actionable steps saved me days of research and hours of writing”
Let’s Recap What You Get Inside
Emails That Make Sales
1. How to start your email list from scratch if you don’t have one yet
2. Step-by-step training on writing emails that get opened, connect and convert (and don’t feel awkward or salesy to write!)
3. Templates, prompts, and frameworks so you’re never stuck again
4. Subject line formulas that help your emails get opened
🎁 PLUS These Bonuses:
Mini Mindset Trainings to overcome the mental blocks and get you unstuck
The First 5 Emails You Need to Send (with templates!)
Total value: $300+
Your price today: just $37 USD
Instant access. Go at your own pace.
Risk-free with a 14-day happiness guarantee.
Because your art deserves to be seen. Your words deserve to be heard.
And your emails?
They’re about to become one of your most powerful tools for connection and sales.
feeling unsure? let’s talk about it!
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After checking out, you'll get an email with login access to the course and templates.
If you select the Special Offer Bundle, you’ll get access to both the course and templates AND the Creative’s Content Club materials and private FB group.
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That's a fair question, and an important one. The Email Template Generator and Subject Line Generator aren't just generic AI tools you'd find anywhere online. They're trained specifically on my CONNECT Framework and the exact email strategies you'll learn inside this course. So instead of spitting out something that sounds like every other email in your subscribers' inbox, the tool uses your details (your voice, your work, your audience!) to personalize the output to you.
Think of it less like asking AI to write your emails from scratch, and more like having a smart assistant who already knows your strategy, already understands your audience, and just needs a few details from you to get it done.
You also always have the final say. Every output is a starting point, not a finished product you're locked into. Read it, tweak it, make it yours, and hit send. The strategy behind it is human. The frameworks are mine. The tool just does the heavy lifting so you don't have to. 🙌
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You could, and you'd get something that sounds like every other email in your subscribers' inbox. What a generic prompt has never had is my CONNECT Framework: the system I built from years of emailing a real creative audience, learning what actually gets opened, replied to, and clicked. That framework is built into every template and tool inside this course. So what you're really getting isn't just "emails." It's the method behind thousands of sales, handed to you ready to use. AI has the words. It has never had my method. 😉
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Yes! The CONNECT Framework is designed to help you write emails that feel natural, authentic, and aligned with your voice. You’ll learn how to sell by building trust—not pressure.
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Yes! If you want to get better at writing great emails that get results, this course is for you.
Whether you’re already selling products, or you plan to start selling in the next 1-6 months, today is the perfect day to get started.
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Don’t have an email list yet? Emails That Make Sales walks you through how to start from scratch. You’ll learn how to choose a platform and set up your opt-in form, without tech overwhelm.
Absolutely. A small, engaged list can be incredibly powerful when you know how to connect with them—and this course shows you how.
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Knowing how to write emails that sell now will benefit you so greatly when you do launch a product! These strategies will help you start and talk to your list so they are already opening and loving your emails for when you DO launch. :)
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To take the course, just internet access! You’ll get a login to our course platform after purchasing, and the templates are provided in Google Docs (free) or you can download them from Google Docs as a Word Doc, PDF, etc.
For your email list, we’ll provide platform recommendations in the course. If you already have one you use and enjoy, keep using it!
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This isn’t just another “email is important” course. This is a what-to-say course. If you’ve taken other programs and still feel stuck staring at a blank screen… this is for you. You’ll get actual templates, examples, and a framework made for creatives—not marketers.
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You and me both! I get that my customers are busy - that’s why they need marketing help in the first place!
The lessons are bite-sized and go at your own pace. You don’t have to binge it all in one weekend. Plus, the templates and frameworks are there to save you time—not add to your to-do list.
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My courses and guides cannot be resold. I create all my courses and guides with my own unique strategy. Your purchase grants you access to one personal license and use of the course and templates for yourself only. You may not resell or redistribute any materials.
I have an affiliate program if you’d like to earn commission for promoting my products! Please reach out to support@shelbyleigh.co for details.
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Send us an email!
One last thing…
You’ve made it all the way here, which tells me something really important:
You care.
About your work. Your customers. The way you show up.
You’re not looking for a hack or a hustle. You’re looking for something that feels true to you. Something that helps you share your work authentically, by showing up as you, in the limited time you have.
Emails That Make Sales isn’t just a course.
It’s a shift in your marketing, from overthinking and hiding to showing up and connecting. It’s the tools, templates and frameworks to help you actually implement, not just learn.
So if you’ve been waiting for a sign? This is it.
Let’s take that pressure off your shoulders.
Let’s make marketing feel creative.
Let’s get your words into inboxes and your work into more hands.
I’ll meet you inside. 💌
Start Sending Emails That Actually Work!
You get:
✅ The full Emails That Make Sales course and framework
✅ Templates, frameworks, and step-by-step guidance to send emails in minutes, not hours
✅ Bonuses to make it even easier
✅ A boost in confidence to connect, share, and sell through email
⚡ Instant access
⚡ 14-day happiness guarantee
