Three Book Marketing Tips To Save You Time And Effort
photo by ave calvar on unsplash
So you’ve written your book, hit publish—what’s next?
Marketing! Which is something that many indie authors struggle with. This step is important because without marketing, you may not have as many readers as you’re hoping for with your new release. It can be intimidating to promote your work, but with practice, it gets a lot easier. Not sure where to start? Marketing your book doesn't have to be hard. These three tips will save you time and effort.
1. Repurpose, repurpose, repurpose.
Video content is still currently the best way to promote on social media, as many people prefer it over text posts these days. Look at TikTok for example. the platform is entirely short-form video content, made specifically to hook your interest and keep you scrolling.
Many platforms allow short-form vertical video content, so create one video and repurpose it to platforms like TikTok, Instagram, YouTube Shorts, and Facebook Reels. Posting across multiple platforms like this is also a good way to see what brings in the most traffic for book sales. You can monitor the analytics on each of your accounts and see where your followers see your content most!
2. Get inspired!
I know many of us feel guilty about the amount of screen time we have each day, but scrolling doesn’t have to be entirely meaningless. Be attentive while you scroll and make it productive for your own future content, and use it as a way to get inspired!
As you scroll through social media, save any video sounds you like, any ideas that inspire content for your book, and save them in a note to come back to later. You could also use the “save” feature that most platforms have so you can return to the post easier as well. On sites like Instagram, you can also create folders for the content you’re saving. Keep anything that inspires you so you have an inspiration bank when you’re ready to create content or for the next time you run out of ideas.
3. Bulk create and schedule content.
The best tip for marketing and creating content is to bulk-create and schedule! Take 1-2 hours to review all the ideas and sounds you've gathered, and film/create your content so you're done for the week. When you have your content ready, use a social media scheduler to schedule your content so you don't have to think twice about it.
The benefit of doing this is that you can get ahead of the game and create extra content for upcoming weeks, too! It can also be hard to find the motivation to create content, especially if you’re expecting yourself to come up with a new post every day, so putting aside the time to create posts for the week on a day you’re feeling up to it can help remove that extra stress.
When looking into social media schedulers, consider how many social media platforms you want to include, as many have a limit on the number of sites you can schedule to at a time. Look through what each scheduler offers and choose the one that’s right for you. A few options to consider include facebook’s own native scheduler in the business suite, buffer, later, hootsuite, monday.com, and loomly, But there are so many more. (instagram just announced it’s rolling out a scheduling feature as well!)