helping CREATIVES

INCREASE their

IMPACT

and INCOME

With my courses, guides and Creative’s Content Club, I’m here to put an end to the marketing overwhelm and help you finally see the results your creative work deserves.

My marketing values

  • pink and green heart

    Commitment to creatives’ success

    I am committed to the success of creatives and helping them navigate the evolving world of social media marketing. I do this by making marketing accessible and affordable through low-cost guides and my membership community.

  • Steady growth = long-term results

    You won’t learn how to make a thousand sales by tomorrow, and I don’t believe in get-rich-quick schemes. Instead, you’ll learn how to grow steadily and consistently over time, with fans and followers that stay with you over time, too.

  • green shape of person with pink x shape

    You're encouraged to be yourself

    Authenticity is key to building a social media presence. You’re encouraged to think about who you are, what you’re passionate about, and share that with your growing audience.

  • Pink and green dialogue boxes

    Marketing can be fun (and shouldn't feel icky)

    The greatest feedback I’m told is that I’ve made marketing feel fun, finally. It shouldn’t be overwhelming, take up all your time, and it should allow you to make income and impact so you can get back to doing the creative work you love most.

Hi, I’m Shelby! I’ve sold over 60,000 of my own books, have 7+ years experience in social media & branding, and helped over 8000 authors, artists, musicians and other creatives grow their businesses, make more sales on social media, and create a bigger impact, without sacrificing the time our creative minds need & want to spend on creative projects.

  • "[Shelby's] knowledge of social media...is the best in the business."

    —Elizabeth McKenzie, 1:1 coaching student

  • "Your TikTok course has increased my sales by 9x that of last month!"

    — Course student

  • "It's so refreshing to see a coaching program that's so personalized and authentic."

    -Club member

  • "I spent a couple weeks working through the courses... my engagement is way up."

    -Course Student

  • "This course is sososo good! My TikTok exploded after I took this and instituted Shelby's tips!"

    -The BookTok Blueprint student

Check out our Wall of Love!

Ready to increase your income and impact?

NEW: Emails That Make Sales

Confidently send emails that connect and convert, with done-for-you email templates and subject line formulas that make sending newsletters a breeze.

Give me this solution!

A Year of Social Media Templates!

Showing up consistently is one of the hardest parts of social media marketing. So… here are 280+ templates for you (organized by month) to make posting easier and get you results!

The Social Media Suite is here!

The Creative’s Content Club

The only place to get hands-on support and feedback from Shelby, and so much more. Members say it’s like having a marketing team in your pocket. Plus, the community is awesome.

JOIN THE CLUB!

@marketingbyshelby

New marketing strategy episodes every week

a screenshot of Shelby's marketing videos

The latest on the blog

Featured
If I Was Starting My Business from Zero: Marketing and Sales Q&A
If I Was Starting My Business from Zero: Marketing and Sales Q&A

I asked a very special creative, who is new to selling their art, what questions they have (that I didn't see ahead of time!) about getting started with selling, marketing on social media, creating their website and customer experience, and much more! It's a very special video because the special guest is... my husband!

He's a drone photographer and sells panoramic canvases. I hope you love this Q&A and learn tips and strategies for your own creative business!

How I Create a Month of Social Media Posts in 1 Hour
How I Create a Month of Social Media Posts in 1 Hour

Let's walk through my favorite step-by-step process for planning and creating content for social media. I have a few tricks up my sleeve that make creating a month of content SO much easier!

How I Make Sales with One Email: Email Marketing for Beginners
How I Make Sales with One Email: Email Marketing for Beginners

If your emails aren’t getting opened, you’re missing out on engaging with your audience in a place they always go: their inbox. There are a few things we can do to make sure our emails get opened and read and engaged with, so in this video, I’m sharing 4 of my favorites for writing great emails.

Let’s connect on Instagram!

Feeling like your creativity doesn’t matter anymore? Read this. Between the economy, the rise of AI, and the constant pressure to keep up online… It’s easy to wonder if your art still matters. Let me be the one to remind you: Yo
The newest edition of The Creative’s Content Club is HERE, and I couldn’t be more excited to share it with you! To our current members, this update is automatically yours. You're already inside the community, and I can’t wait for