helping CREATIVES

INCREASE their

IMPACT

and INCOME

Explore Top Marketing Guides and programs!

With my courses, guides and group program, I’m here to put an end to the marketing overwhelm and help you finally see the results your creative work deserves.

My marketing values

Commitment to creatives’ success

I am committed to the success of creatives and helping them navigate the evolving world of social media marketing. I do this by making marketing accessible and affordable through low-cost guides and my membership community.
Steady growth = long-term results

You won’t learn how to make a thousand sales by tomorrow, and I don’t believe in get-rich-quick schemes. Instead, you’ll learn how to grow steadily and consistently over time, with fans and followers that stay with you over time, too.
You're encouraged to be yourself

Authenticity is key to building a social media presence. You’re encouraged to think about who you are, what you’re passionate about, and share that with your growing audience.
Marketing can be fun (and shouldn't feel icky)

The greatest feedback I’m told is that I’ve made marketing feel fun, finally. It shouldn’t be overwhelming, take up all your time, and it should allow you to make income and impact so you can get back to doing the creative work you love most.

Hi, I’m Shelby! I’ve sold over 60,000 of my own books, have 7+ years experience in social media & branding, and helped over 6000 authors, artists, musicians and other creatives grow their businesses, make more sales on social media, and create a bigger impact, without sacrificing the time our creative minds need & want to spend on creative projects.

Learn more about me

"[Shelby's] knowledge of social media...is the best in the business."

—Elizabeth McKenzie, 1:1 coaching student
"Your TikTok course has increased my sales by 9x that of last month!"

— Course student
"It's so refreshing to see a coaching program that's so personalized and authentic."

-Club member
"I spent a couple weeks working through the courses... my engagement is way up."

-Course Student
"This course is sososo good! My TikTok exploded after I took this and instituted Shelby's tips!"

-The BookTok Blueprint student

Ready to increase your income and impact?

Use TikTok to Increase Your Sales

One of the best places to be for creatives: master showing up on TikTok to create content and get the sales and audience you deserve, without spending hours making videos.

Check out the TikTok Solutions!

Accelerate Your Author Instagram

Your step-by-step guide to growing your following as an author and getting more sales on Instagram, with time-saving tools like post ideas and caption templates.

Give me this solution!

The Creative’s Content Club

A monthly membership to help busy creatives increase their impact and income through: done-for-you social media content, coaching and training every month. Currently open for enrollment!

JOIN THE CLUB!