helping CREATIVES
INCREASE their
IMPACT
and INCOME
With my courses, group programs, and 1:1 coaching, I’m here to put an end to the marketing overwhelm and help you finally see the results your creative work deserves.
My marketing values
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Commitment to creatives’ success
I am committed to the success of creatives and helping them navigate the evolving world of social media marketing. I do this by making marketing accessible and affordable through low-cost guides and my membership community.
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Steady growth = long-term results
You won’t learn how to make a thousand sales by tomorrow, and I don’t believe in get-rich-quick schemes. Instead, you’ll learn how to grow steadily and consistently over time, with fans and followers that stay with you over time, too.
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You're encouraged to be yourself
Authenticity is key to building a social media presence. You’re encouraged to think about who you are, what you’re passionate about, and share that with your growing audience.
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Marketing can be fun (and shouldn't feel icky)
The greatest feedback I’m told is that I’ve made marketing feel fun, finally. It shouldn’t be overwhelming, take up all your time, and it should allow you to make income and impact so you can get back to doing the creative work you love most.
Hi, I’m Shelby! I’ve sold over 60,000 of my own books, have 7+ years experience in social media & branding, and helped over 6000 authors, artists, musicians and other creatives grow their businesses, make more sales on social media, and create a bigger impact, without sacrificing the time our creative minds need & want to spend on creative projects.
Ready to increase your income and impact?
Use TikTok to Increase Your Sales
One of the best places to be for creatives: master showing up on TikTok to create content and get the sales and audience you deserve, without spending hours making videos.
Accelerate Your Author Instagram
Your step-by-step guide to growing your following as an author and getting more sales on Instagram, with time-saving tools like post ideas and caption templates.
The Creative’s Content Club
A monthly membership to help busy creatives increase their impact and income through: done-for-you social media content, coaching and training every month. Currently open for enrollment!
As seen in…
@marketingbyshelby
New marketing strategy episodes every week
The latest on the blog
Let’s connect on Instagram!
