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Learn TikTok from a bestselling author and digital marketer who has sold 40,000+ books through the platform.

Book Sales on TikTok:

The Booktok Blueprint

The step-by-step proven guide to help you master showing up on TikTok (aka #BookTok!) to create content and get the sales your book deserves, without spending hours making videos. With time-saving step-by-step tutorials, video ideas and a sound library included!

Are you an author struggling to stand out online and make sales? Let’s be honest…

When it comes to book marketing, it’s no secret that video is one of the best ways to get in front of your readers and boost your book sales.

And TikTok? is the best platform to be on right now to sell your book. 

#BookTok changed the game for many authors (including me, selling 40k+ books through TikTok, and my students)!

And the best part?

You don't need thousands of followers to get noticed. Your first video has the opportunity to see success because of TikTok's algorithm, which values what people like over who people follow. 

In fact, 37% of TikTok users have bought a product from a video according to TechCrunch. AKA readers are ready to buy. All you have to do is get in front of them!

But here's the thing... it's so important that you're not just turning up on TikTok and winging it. There's a way to do it right!

  • You might be confused about how to use TikTok or increase your reach (250 views club, anyone?!)

  • You might be stuck with how to navigate TikTok and use its many features the right way

  • You might be close to giving up (or already have), leaving you not posting often and not getting in front of the right readers

  • You might be hanging out on the sidelines thinking, "There might be opportunities here for me but I don't know where to start."

And all of that? Might have you feeling like you can't have the success you're looking for.

I was once in your shoes, starting from 0 as an everyday person on the platform, just like you may be. 

And in a matter of two years using TikTok to promote my books, I had book deals and sales I never thought possible.

In the course, I teach the exact strategies I use for myself to get hundreds, if not thousands, of sales per week.

And it’s not only me achieving sales and success on the platform.

Keep scrolling for how other authors are growing their sales, too!

And my students, even if they are starting at 0 sales!

How could your life be different if you had the book sales you've dreamed of?

  • If you had content ideas at your fingertips that have been proven to work (increasing reach and sales)

  • If you could connect with more readers who are excited to read your book

I know it would feel amazing, because I've done it myself!

Say hello to The Booktok Blueprint:

The step-by-step proven guide [now with 7 bonus videos and video sound library!] to help new & intermediate TikTok users create content and use the platform to sell more books.

In the guide, you'll learn how to use video (that you can edit and create from your phone) and the TikTok platform to find readers and bring in those book sales.

(And if you're a writer and don't have a book yet, this guide will still cover everything you need to know to build your brand, grow your following, create video content, and pre-launch your book!)

Here’s what you’ll get immediate access to today:

Captivate readers from the moment they find you

In this section, you will learn exactly how to create and set up your TikTok profile so readers know you are the right author for them.

Learn the secrets to getting your videos seen

Learn how to navigate TikTok and make the algorithm work for you so you can gain followers and find your target readers

Plus, simple tweaks you can make to your posts to help you increase your book sales.

Create content that leads to book sales

In this section, we'll be diving into all things video:

  • how to record a video optimized for tiktok & the type of videos you should be making to connect with your readers

  • how to use tiktok's editing features & tips to ensure people actually watch them

  • NEW: how to use Capcut with trending templates

  • picking the right sounds, hashtags, captions, and keywords so your readers will see your videos

Video, sound and idea content library so you never have to struggle with what to post

  • 25 video ideas that will attract readers and build loyalty

  • TikTok sound library, categorized by genre and updated regularly so you don’t have to spend hours searching for the right sound!

  • TikTok idea library: my favorite author/reader videos all in one place to save you time when you’re looking for inspiration!

  • Call-to-action ideas to encourage engagement from your readers.

Learn how to figure out what’s working (so you can do more of it!)

You'll learn the most important metrics to watch out for so you can continue to grow and get views from the right readers

Get readers to sell your book for you

  • How to use TikTok's built-in features to build connections with your readers and create community

  • How to use influencer marketing on BookTok to widen your audience and sell more books

Get all of this today for a one-time purchase of only $37!

Plus, you’ll get these bonuses!

Get your common questions about TikTok answered

The FAQ section will answer your questions like how many times a day/week to post, what time to post, reposting content, following trends, and more

Take action so you can start seeing results and sales

Step-by-step challenges throughout the PDF will ensure you are taking action so you can start making progress on your book selling goals!

Prefer to learn with video instead of a text guide?

In this bonus mini masterclass, Shelby will walk through key aspects of an engaging TikTok video.

Plus, throughout the guide, you’ll find video walkthroughs of the platform, including creating a video, analytics review, setting up your profile, how to use Capcut editing app, and more

So why am I the right person to help you figure out BookTok?

Hi, I'm Shelby Leigh! Over the last 2 and a half years, I've grown my TikTok to more than 400,000 followers and have sold more than 50,000 copies of my books.

After years of studying marketing and managing social media accounts for large brands, I've learned what it takes to grow an audience, create content that resonates with readers, and most importantly, sell.

Now, I am a full-time writer and proud to help other writers achieve the sales they dream of.

I created The BookTok Blueprint after seeing other writers get stuck and give up on TikTok, and ask me how they can get book sales through TikTok, too. 

I truly believe that every writer can market and sell their book without it being overwhelming, without it taking up all of your time to write, and without spending money on paid advertising.

This solution will help you do that and I can't wait to see the difference it makes for you!

“Shelby knows TikTok. Working with her helped me to get more followers, higher average views, and a much better understanding of how it all works. I highly recommend Shelby’s expert advice on all things social media.”

-Bryan Cohen, Author and Founder of Best Page Forward

This guide is perfect for…

✧ authors who are beginner or intermediate tiktok users and want to sell more books

✧ writers looking to launch a book soon and grow their audience

This offer is probably not for…

✕ authors and writers who are confident tiktok users, know the platform well and are seeing the book sales they want

✕ non-authors / writers

Happiness Guarantee

I am confident that this is the right solution to help you master BookTok and see results. HOWEVER, there is no risk in purchasing today. 

If you don't love the guide and learn something new, you can request your money back in 14 days. No questions asked!

Alex is now at over 70k followers and his book shot to #1 in his category following multiple viral videos from using The BookTok Blueprint.

Alex is now at over 70k followers and his book shot to #1 in his category following multiple viral videos from using The BookTok Blueprint.

This authors' videos are performing 3x higher than other videos!

This authors' videos are performing 3x higher than other videos!

"Your TT course has increased my [book] sales by about 9 times that of last month"

"Your TT course has increased my [book] sales by about 9 times that of last month"

frequently asked questions

  • After checking out, you'll get immediate access to download the pdf guide and reference it as many times as you need.

    Lifetime access to updates: social media changes and so will this guide. I'll make updates over time to keep this guide as relevant as possible to the platform. When I make updates, I'll let you know via email so you can check it out!

  • The guide is a PDF so most computers, tablets and phones will already have a PDF reader installed! Or, you can print it out.

  • With over 1 billion users, there are readers of your genre on TikTok. The guide includes video ideas that could apply to any genre: poetry, romance, sci-fi, children's, YA, thriller, mystery, fantasy, fiction, non-fiction, and more! This will even work for writers looking to pre-launch their book.

  • All the course materials are in English, but the strategy and lessons apply to readers in other countries. So as long as you can understand English, you can apply the course to your country and audience!

  • Yes! The vast majority of my content is faceless and have many clients who write under pen names. Whether you want to be on camera or absolutely don’t, there are opportunities for you on TikTok!

  • Send us an email!

  • My courses and guides cannot be resold. I create all my courses and guides with my own unique strategy. Your purchase grants you access to a personal license and use of the course. You may not resell or redistribute any materials.

One final note before we reach the end…

My goal is helping other writers feel less overwhelmed with marketing so they can do what they love most: write!

I know that learning a new platform or trying something out of your comfort zone can be overwhelming and stressful. 

If you know me and what I write about, I've struggled with insecurity and self-doubt for many years. Getting on TikTok and reading my books and showing my face on camera was terrifying. But it also completely changed my life and helped me become a full-time writer. 

I hope that - whether or not you purchase this guide - this has at least encouraged you to take a leap and step out of your comfort zone. There are readers out there who will love your book, and TikTok is an amazing way to find them.

Ready to get started?