You’ve found the solution to help you make sales from your list [even if your list doesn’t exist, is small, or has gone cold] and send emails that feel like you. Never wonder what to write in your emails again.
Welcome to…
Emails That Make Sales!
You know you should be emailing your audience [and if you don’t have a list yet, actually making one!]—but what do you even say? Problem solved! Connect authentically, show up consistently, and sell your work (without sounding salesy or second-guessing every word).
Inside Emails That Make Sales, you’ll get an easy-to-follow framework to confidently send emails that connect and convert, subject line formulas, email templates, and more.
If you're a creative, artist, writer, maker, or product-based business owner who’s ever said:
“I don’t know what to say in my emails.”
“I’m afraid of annoying people.”
“Email marketing just feels… hard.”
This is for you!
Knowing what to say in your email marketing is one of the most valuable skills you can have as a creative.
We know email marketing is proven to make sales. It’s one of the best Return-on-Investment marketing strategies out there, but it’s not always that easy.
Because it’s not just about sending newsletters. It’s about building trust, creating connections, and making sales—without relying on algorithms or burning out on social media.
In fact, email is one of the few marketing tools you actually own. Your list is yours. Your words go straight to your people. No middleman. No gatekeepers.
And here’s the truth:
A small, engaged list can create amazing results, if you know what to say to the people on that list.
When you do?
You show up consistently.
You stop second-guessing every subject line.
You make sales…from a single email.
If you’ve been stuck in “I don’t know what to write” mode, or avoiding your email list like an awkward ex… it’s time to change that.
Does this sound familiar?
If you have an email list, you know email marketing matters. But every time you try to write one?
You stare at the blinking cursor...
You second-guess every word...
You wonder if you’re being annoying, too salesy, or just plain awkward.
So you do nothing. You ghost your list—again. And you tell yourself you’ll “figure it out later.” Except… later never comes.
And that leads to a quiet guilt that lingers in the background:
Guilt for not showing up consistently.
Overwhelm from trying to write something good when you’re already stretched thin.
[Or if you’ve thought about email marketing but haven’t started a list yet, you may be feeling a different guilt about not getting started yet!]
What once felt exciting—sharing your art, your work, your ideas—starts to feel like a chore.
You want to stay in touch. You want to sell more. But without a plan, it feels easier to stay silent.
Meanwhile, your email list collects dust. And maybe you’re even starting to wonder if email marketing just isn’t your thing.
But what if it could be?
What if…
Writing emails didn’t feel like pulling teeth?
You had a marketing avenue that makes sales in a way that feels like there’s nothing standing between you and your audience?
You actually looked forward to sending them—because you knew exactly what to say, and how to say it?
That’s the magic of Emails That Make Sales.
Unlike most email marketing strategies built for corporate brands or service-based businesses, this course was made for creatives like you who are selling products you poured your heart into.
✨ Artists. Authors. Makers. Musicians.
✨ People who want to connect first, and sell from the heart.
✨ People who are tired of the pressure and ready for a plan.
I created this course because I am a creative and I was where you may be.
A poet. An author. Someone who loves making things, but hated figuring out how to talk about them in an email.
I’ve been where you are.
For years, I avoided email altogether. It felt impersonal, overwhelming, and not made for an introvert like me. But when I finally figured out how to approach email in a way that felt aligned and creative? Everything changed.
Even with a small list, I started selling out my signed book releases just through email. I realized I didn’t need to be perfect—I just needed a plan that felt like me.
With open rates far above the industry average, I know how to write great emails that get opened.
As my email results grew, that’s when I knew: other creatives needed this too. (See what I did there with the rhyming?! Told you I’m a poet!)
So I built a framework that takes the guesswork out of email marketing.
It's called the CONNECT Framework—and it’s designed to help you:
Know what to say
Write in your real voice
Build trust and connection
Sell without feeling salesy
This course is everything I wish I had when I was stuck, spinning my wheels, and hiding from my inbox.
And now? I’m handing it to you.
I’ve helped over 8,000 creatives through my courses, membership, and coaching. I’ve sold more than 60,000 books, mostly through organic social and email.
My students have launched bestselling products, made their first 500 sales, and finally stopped dreading their marketing.
So, imagine how it will feel…
Opening your inbox and seeing replies from people who actually loved your email.
Sitting down to write and knowing exactly what to say (without second-guessing every sentence).
Sending one thoughtful email and seeing it turn into clicks and conversations.
And the best part? Turning that into actual sales of your books, art, and products.
To go from this:
Feeling guilty because your list hasn’t heard from you in weeks…
Scrapping email drafts because they don’t “sound like you”…
Wondering if your emails even matter because no one’s opening, replying, or clicking…
To this:
Writing emails in under an hour, because you have a clear plan, framework, and templates
Sharing your work with pride, knowing your words reflect who you really are
Seeing real engagement—opens, replies, and sales from people who care
This isn’t just about writing better emails. It’s about showing up with confidence, building trust, and making your creative work easier to share—and sell.
If that sounds like a dream? Let’s make it real.
You’re invited to:
Emails That Make Sales
The step-by-step solution that gives you the words, the templates, and the confidence to finally write emails that sound like you—and make sales.
Whether you're just starting your list or you've been ghosting your subscribers for a while (no shame), this course meets you where you are and helps you move forward with ease.
Inside, you'll learn how to:
Start or revive your email list
Write emails that build trust and connection
Sell your work with confidence (and without feeling weird about it!)
Finally feel excited to send emails instead of dreading them
You don’t need a huge list.
You don’t need perfect writing skills.
You just need a framework that works—and one that feels like you.
This is the course I wish I had when I felt invisible in my inbox, unsure of how to share my work, and just wanted someone to tell me what to say.
Let me show you how.
Here’s what you’ll get immediate access to today:
(Everything you need to go from “I don’t know what to say” to “I can’t wait to hit send!”)
Starting Your Email List Fast (Even From Zero)
Does the thought of figuring out how to set up your list, pick a platform, and welcome your first subscribers stress you out?
No worries! This first module has everything you need to get started. I’ll walk you through picking your platform, setting up your opt-in form, and sending your first welcome email—without the tech stress.
Craft great emails that sell with the CONNECT Framework
You’ll learn my signature, step-by-step method for writing emails that get opened, get your readers excited, connect deeply with your audience, and naturally lead to sales—without the ick.
After going through this module, you’ll feel confident about:
7 things every email needs (I walk you through this step-by-step and give you templates and frameworks to help you implement!)
Plus, the 3 pillars of content you should be including in your emails to connect and convert your subscribers!
20 Plug-and-Play Email Templates to Help You Make Sales and Stay Consistent Without that Salesy Feeling
Think you’re still going to be staring at a blank screen after this course?
Heck, no! This isn’t just a course with lessons - I’m giving you the templates, frameworks, and swipe files to implement everything you learn.
No more writing emails from scratch. You’ll get a swipeable library of proven newsletter and sales email templates designed specifically for creatives—so you can build momentum immediately and stop staring at a blank screen.
Write your emails faster, sound like yourself, and get more done.
Subject Line Strategies & Templates That Get Opened
Stop guessing. Start getting opens. I’ll show you my favorite subject line formulas (that don’t sound spammy or fake) and how to make people want to read what you send.
Using the latest research and studies on subject lines and email open rates, you’ll get over 20 subject lines to pick from for your next email.
Call-to-Action Vault that Gets Your Audience Clicking and Buying
So, you’ve written a great email due to our frameworks and templates, and gotten your emails opened with our subject lines… but how do you actually get people clicking?
It all comes down to how you phrase your Call-to-Action! You’ll get 25+ CTA ideas and the latest research on how to phrase your Calls-To-Action to get more clicks in your emails.
(And those clicks are how we get people seeing your offer and buying!)
Ready to finally feel confident sending emails that sell?
Get all of this today (+ bonuses) for a one-time purchase of…
only $37 USD!
Instant access to the full course (the lessons are bite-sized and include closed captioning and transcripts)
All templates, trainings & frameworks
Bonuses included
Go at your own pace
Plus, you’ll get these bonuses to make emails even easier!
Bonus: The First 5 Emails You Need to Send
Overwhelmed about where to begin? I’ve mapped out your welcome sequence for you.
Learn exactly what to say in your first (or next) 5 emails so you can make a strong first impression, build trust, and set the tone for a relationship that leads to sales down the line—no more blank screen, just real connection (and sales) from the start.
Plus, we’ll cover engaging content ideas to get your audience replying and clicking.
Bonus: Hit Send with Confidence
In our 5-minute mindset trainings, you’ll get quick, powerful tips to help you overcome the blocks that keep creatives stuck: imposter syndrome, fear of unsubscribes, perfectionism, and more.
Feel stuck? You’re not alone. These bite-sized video pep talks help you move through perfectionism, imposter syndrome, unsubscribes, and “what if no one clicks?” spirals—so you can actually hit send with confidence.
I’ve been where you are.
Hi, I'm Shelby Leigh, a poet, author, and owner of Marketing by Shelby! I know what it’s like to feel overwhelmed by email marketing. For a long time, I avoided it completely. It felt too corporate, too confusing, or just not for someone like me. I didn’t see myself, or my voice, reflected in most email advice out there.
But once I found an aligned, creative way to show up through email? Everything changed.
Even with a small list, I started selling out my signed book releases just through email. I realized I didn’t need to be perfect—I just needed a plan that felt like me.
And now? I’ve helped over 8,000 creatives through my courses, membership, and coaching. I’ve sold more than 60,000 books, mostly through organic social and email. My students have launched bestsellers, made their first 500 sales, and finally stopped dreading their marketing.
I created Emails That Make Sales because I believe your words deserve to be heard—and your work deserves to be supported.
You don’t need to become a marketer. You just need the tools to communicate your magic—clearly, confidently, and creatively.
Let’s make email feel like a natural extension of your art and storytelling.
Let’s Recap What You Get Inside
Emails That Make Sales
1. How to start your email list from scratch if you don’t have one yet
2. Step-by-step training on writing emails that get opened, connect and convert (and don’t feel awkward or salesy to write!)
3. Templates, prompts, and frameworks so you’re never stuck again
4. Subject line formulas that help your emails get opened
🎁 PLUS These Bonuses:
Mini Mindset Trainings to overcome the mental blocks and get you unstuck
The First 5 Emails You Need to Send (with templates!)
Total value: $300+
Your price today: just $37 USD (one-time payment!)
Instant access. Go at your own pace.
Risk-free with a 14-day happiness guarantee.
Because your art deserves to be seen. Your words deserve to be heard.
And your emails?
They’re about to become one of your most powerful tools for connection and sales.
Feeling unsure? Let’s talk about it!
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After checking out, you'll get an email with login access to the course and templates.
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Yes! The CONNECT Framework is designed to help you write emails that feel natural, authentic, and aligned with your voice. You’ll learn how to sell by building trust—not pressure.
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Yes! If you want to get better at writing great emails that get results, this course is for you.
Whether you’re already selling products, or you plan to start selling in the next 1-6 months, today is the perfect day to get started.
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Don’t have an email list yet? Emails That Make Sales walks you through how to start from scratch. You’ll learn how to choose a platform and set up your opt-in form, without tech overwhelm.
Absolutely. A small, engaged list can be incredibly powerful when you know how to connect with them—and this course shows you how.
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Knowing how to write emails that sell now will benefit you so greatly when you do launch a product! These strategies will help you start and talk to your list so they are already opening and loving your emails for when you DO launch. :)
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To take the course, just internet access! You’ll get a login to our course platform after purchasing, and the templates are provided in Google Docs (free) or you can download them from Google Docs as a Word Doc, PDF, etc.
For your email list, we’ll provide platform recommendations in the course. If you already have one you use and enjoy, keep using it!
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This isn’t just another “email is important” course. This is a what-to-say course. If you’ve taken other programs and still feel stuck staring at a blank screen… this is for you. You’ll get actual templates, examples, and a framework made for creatives—not marketers.
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You and me both! I get that my customers are busy - that’s why they need marketing help in the first place!
The lessons are bite-sized and go at your own pace. You don’t have to binge it all in one weekend. Plus, the templates and frameworks are there to save you time—not add to your to-do list.
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My courses and guides cannot be resold. I create all my courses and guides with my own unique strategy. Your purchase grants you access to one personal license and use of the course and templates for yourself only. You may not resell or redistribute any materials.
I have an affiliate program if you’d like to earn commission for promoting my products! Please reach out to support@shelbyleigh.co for details.
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Send us an email!
Happiness Guarantee
I am confident that this is the right solution to help you master email marketing and see results. HOWEVER, there is no risk in purchasing today.
If you don't love the course and learn something new, you can request your money back in 14 days. No questions asked!
Hear from my students:
One Last Thing…
You’ve made it all the way here, which tells me something really important:
You care.
About your work. Your people. The way you show up.
You’re not looking for a hack or a hustle—you’re looking for something that feels aligned. Something that helps you share your work with clarity and heart.
Emails That Make Sales isn’t just a course.
It’s a shift, from overthinking and hiding to showing up and connecting.
So if you’ve been waiting for a sign? This is it.
Let’s take that pressure off your shoulders.
Let’s make marketing feel creative.
Let’s get your words into inboxes and your work into more hands.
I’ll meet you inside. 💌
Start Sending Emails That Actually Work
You get:
✅ The full Emails That Make Sales course
✅ Templates, frameworks, and real guidance
✅ Bonuses to make it even easier
✅ Confidence to connect, share, and sell through email
Instant access
14-day happiness guarantee